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Privacy Policy

We are Friendly Foods LLP trading as Friendly Foods with our principal place of business at: Unit 8A, Garden Village, Bridgnorth Road, Shipley, nr. Wolverhampton. WV6 7EZ.


This Privacy Policy describes how your personal information is collected, used, and shared when you visit (the “Site”).

Protecting your Privacy

Here at Friendly Foods, we are committed to maintaining the trust and confidence of our customers and visitors to our Site.   We are not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. In this Privacy Policy, we provide details on when and why we collect your personal information, how we use it and how we keep it secure.

What type of information we collect on this site

We currently receive, collect and store any information you enter on our Site or provide to us in any other way.  When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.


How do we collect information


We collect Device Information using the following technologies:


  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

  •  “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.


We also currently collect Personal Information when you send us a message through our Site contact form or when you subscribe to our newsletter.  We only collect personal information you give us such as your name, address, phone number and email address.  You can browse our Site without submitting any personal information.


Why do we collection this information


We collection this information for the following principal purposes:


  1. To be responsive to Customer requests and enquiries;

  2. To provide our Users with ongoing customer assistance and support;

  3. To be able to contact our Visitors and Users with general or personalised service-related notices and promotional messages;

  4. To improve the usability of our Site; and

  5. To comply with any applicable laws and regulations.


How do we store, use, share and disclose your personal information


Our website is hosted on the platform. provides us with the online platform that allows us to describe our services to you. Your data may be stored through’s data storage, databases and general applications. They store your data on secure servers behind a firewall and access to your personal information is password protected.


We share your Personal Information with third parties to help us use your Personal Information, as described above.  We use Google Analytics to help us understand how our customers use the Site you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:


Finally, we may also share your Personal Information to comply with applicable laws and regulations or any lawful request for information we receive, or to otherwise protect our rights.


How do we communicate with you


We may contact you to provide you with updates about our shop and services or to respond to any enquiries you may submit to us. For these purposes we will only contact you via the email address you provide to us.


How we use cookies and other tracking tools


Cookies are small pieces of data stored on a web-site visitor's browser, usually used to keep track of their movements and actions on a site.  Our website uses cookies for these and general security purposes.  These cookies are used in accordance with the Privacy Policy.


Links to other websites


Our Site contains links to information on other web sites. On web sites we do not control, we cannot be responsible for the protection and privacy of any information that you provide while visiting those sites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.


Retention of your Personal Information


When you submit personal information through our the Site, we will retain this information for our records unless and until you request we delete this information.


Updating Your Personal Information and Unsubscribing


You can unsubscribe from our general mailings at anytime by clicking the unsubscribe link at the bottom of any of our emails or by emailing You are entitled to view, amend, or delete the personal information that we hold. Email your request to


Your Consent


By using Site, you consent to the collection and use of the information you provide to us as outlined in this Privacy Policy. We may change this Privacy Policy from time to time and without notice, so make sure you check back occasionally. If we change our Privacy Policy, we will publish those changes on this page. If you have any questions or concerns about our collection, use or disclosure of your personal information, please drop us a line at


Changes to this Privacy Notice


We reserve our right to make any changes and updates to the privacy policy without giving you notice as and when we need to. We’ll always make sure that the most up to date privacy policy is posted on our website, though, so you can check it out whenever you like.

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